SuperMell: Packaging Design for a Collector Hero

This project showcases the end-to-end packaging design process for a fictional vinyl collectible figure based on my superhero alter ego, SuperMell. From dieline layout and brand styling to production-ready files, this concept demonstrates visual storytelling, structural thinking, and print production strategy.

Vinyl figure of SuperMell with Diana the cat, displayed inside fully designed packaging with city skyline background.
Final mockup of the SuperMell figure and companion Diana in branded retail packaging.

Workflow Showcase

A. Dielines (Start of Process)

Initial dielines created with fold lines, print bleeds, and spot UV preparation. These set the foundation for the packaging structure.

B. Design Build-Up (In Progress / Draft States)

Layered design development including colour mockups, brand styling, figure placement, and spot UV highlight planning.

C. Final Design (Flat Layout with Final Artwork)

Full-colour final layout with all panels, branding, figure callouts, and final typography. Includes all print-ready layers for production.

Final Summary

  • Box size: 5.25″ H x 4″ W x 3″ D
  • Print format: CMYK + Spot UV, dieline with 1/8″ bleed
  • Created in Adobe Illustrator, exported for digital and print use
  • Designed as a concept for a stylized vinyl collectible line

Final Concept

Back panel of SuperMell packaging with figure bio, melldclute.ca branding, and illustrated background.
Back panel with bio and branding for the SuperMell figure.
Left side panel of SuperMell box with vertical logo and character quote.
Left side of the box with SuperMell name and callout text.
Vinyl figure of SuperMell with Diana the cat, displayed inside fully designed packaging with city skyline background.
Final mockup of the SuperMell figure and companion Diana in branded retail packaging.
Right side panel of SuperMell box with Diana figure callout and quote.
Right panel featuring companion Diana with character detail.
Top panel of the SuperMell box with logo and figure edition title.
Top panel design featuring SuperMell branding.
Bottom panel of the SuperMell box showing barcode, copyright info, and illustration of Diana.
Bottom of box with barcode and Diana the cat.

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Published by Mell D'Clute

I am the creator and writer of this website and blog. There are no others... Although I might add my cat in for fun.

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